Creators sell that screen every night, and brands want on it, but the whole deal still runs on a business email in a bio and a handshake. Publsh is the ad server underneath. Creators choose who runs and get paid Friday. Brands choose the creator and see exactly what ran. One market, finally built.
That is why we started Publsh. Then we built the other side of it.
Every other ad format is an interruption. The stream stops, a spot plays, and that is the exact moment everyone looks at their phone. This is the opposite. The brand lives on the screen while the stream keeps going, part of the thing people came to watch, for the whole time they are watching. It is the logo on the jersey and the board behind the ring, not the commercial nobody waited for. The viewer is never interrupted. The creator keeps their audience. The brand gets the attention a mid-roll never had. That is the space we are putting a price on: real estate that was always worth something and never had a way to be sold.
You are a business now, not a hobby with a payment link in a bio.
A sponsorship can take 60 to 90 days to land in your account, if the brand pays at all. We pay you the Friday after you earn it, from a balance that is yours the moment a deal settles. Not a promise, an architecture.
The night the whole world tunes in, a title fight, a tournament, a marathon, is the night your screen is worth the most. Sell it like a Super Bowl slot: one ad at a time, priced for the moment, going to the brand that wants it most. Not a flat rate you set months ago and forgot.
Every offer needs your explicit yes. You see the brand itself, not a category label, and there is a kill switch that works without asking us. Brand safety pointed the other way: you protected from the brand, not the brand protected from you.
You are finally buying with your eyes open.
Run with the creators who actually fit you, a boxing brand with a boxing creator, and skip the ones who don't. No algorithm dumping your brand wherever it lands. You pick the fit, and they accept you back.
You see exactly where your creative sits, and the creator signed off too. Brand safety by consent, not by moderation queue after the fact.
What ran, when, for how long, on whose screen, measured on our own serving side and attributed through the codes and links you already own, never a cookie on your customer. No more paying for a logo and taking a screenshot on faith. No more flying blind, and nothing to unwind when privacy law changes.
The whole industry is scrambling to rebuild attribution as cookies die. We never needed them. We measure exposure on our own serving side and attribute through the promo codes and links a brand already owns. No viewer profiles, no cookies, nothing to leak and nothing to sell, because we never hold it. Privacy law tightens; our model does not flinch.
Every ad is a person a brand picked on a screen a creator approved. Nothing runs that both sides did not say yes to.
A brand is charged as delivery is measured, and a creator's balance is theirs to move. No pooled float, no drawn-down deposit.
Before this page existed, the money path did: ledger-derived balances, access rules enforced in the database, a payout engine tested against real money flows. Getting paid Friday is not a promise, it is an architecture, and architecture does not ghost you. We built the part that has to be right before the part that looks good.
We are early, and building in the open. We start on Kick, where the API is open and the door is wide, and expand to Twitch from there. A lot of what you just read is being built right now, in order. Founding creators are claiming their handles today. If that is you, come build it with us.