Most ad networks randomize placement and leave brand safety to a moderation queue that races to catch the bad one after it already ran. Publsh is built the other way around. Every creative passes the creator's yes before it renders, brands pick creators on purpose, and nothing is randomized.
Nothing runs without a yes from both sidesSafety here is not a filter bolted on after placement. It is the shape of the deal. Every ad on Publsh is the product of two decisions, made on purpose, before anything renders.
No ad renders on a stream until the creator has said yes to it. They see the exact creative and the exact placement before it can go live. A brand never buys its way onto a screen over the person who owns it.
You choose the person, on purpose, the way you would pick a jersey to put a logo on. A category brand books a category creator. Aligned on purpose beats scattered by an algorithm.
Every placement is an agreement, not an auction result. The brand knows exactly whose screen it is on, and the creator knows exactly what is running. Nobody is surprised by where they ended up.
The difference between a fill network and Publsh is not a better filter. It is that there is nothing to filter, because no placement happens by accident.
You browse creator pages with real rates and measured delivery, and book the person whose audience fits your brand. The match is a decision you make, not a slot you are dropped into.
The creator sees your exact creative in the exact placement it would run in. They approve it, ask for a change, or pass. Their stream, their call.
A placement goes live only after both sides have said yes. Nothing runs that either of you did not approve, so there is no queue to police after the fact.
Consent on both sides is not a feature we added. It is the only way a placement happens.