How measurement works.
Measured exposure is the unit the whole platform runs on. This is the methodology behind it: what counts, how it is captured, and how rendered time becomes a billable total.
Three rules the measurement model is built on.
Before any of the mechanics, the model rests on a few commitments about what measured exposure is, and what it deliberately is not.
Read on the serving side
Delivery is measured where the ad is served, not claimed by the creator and not inferred from a screenshot after the fact. The number a brand pays against is one nobody has to take on trust.
Rendered time is the unit
The meter runs while the creative is actually on the screen and stops when it is not. A dropped stream, an off-screen card, a paused placement: that time is not counted and not billed.
Privacy by construction
Measurement here is about what the system put on the screen, not about who watched. We do not track viewers or build audience profiles, so there is no personal profile behind a measured number.
From on screen to a billable total.
The model works in three moves: define what counts as rendered, capture it off the running stream, and reduce it to the exposure a flight delivered. The serving log is the artifact that falls out of it, a record you read rather than trust.
Define what counts as rendered
The model sets a precise rule for when an ad is considered on screen and therefore billable, and how those seconds turn into a total.
Capture it off the running stream
The overlay reports what is actually on the broadcast while the stream is live and feeds it into the model. No viewer data is part of it.
Reduce it to a billable total
Rendered seconds are reduced to the exposure a flight delivered, and the flight closes with a serving log a brand can read line by line.
How a lower-third meters, second by second:
Example serving log, not a real campaign. It shows how measurement works, not results.
This is. Every flight closes with a serving log of what ran, when, and for how long.