Pricing · Brands

Pay only for exposure that rendered.

No upfront impression buy and no estimate you take on faith. On Publsh you pick the creator, approve the screen, and the pricing model is built so you pay for the exposure that actually rendered on the stream, metered second by second, with the creator's rate as the only line on top.

Metered billing by design · you are charged for delivered exposure only
The difference

A budget you commit, or exposure you actually got.

The usual model asks you to buy impressions up front and trust the total. Publsh is built around the opposite: the exposure that rendered on the stream is the thing you pay for.

The impression buy
  • You commit a budget up front against an impression estimate.
  • You pay whether or not anyone was really looking.
  • A dropped stream or an off-screen slot still counts against you.
  • The bill is a total you take on faith, with no line items.
Metered on Publsh
  • You pay against exposure the system recorded as rendered.
  • If the card was not on screen, it is designed not to bill.
  • A dropped stream pauses serving, so that time is not charged.
  • A flight is built to close with a log you can read line by line.
The billing model

Metered on what rendered, by design.

The pricing model rests on one rule: billing meters the time your creative was actually rendering on the stream, and it is built to stop when nothing is on screen. A dropped stream or an off-screen placement is designed not to bill. Delivery is meant to be read on the serving side, not claimed by the creator or inferred from a screenshot.

We are building this in the open and being precise about where we are. The metering model, how rendered time is defined and turned into a billable total, is built. The live capture path that streams every second off a running broadcast into that model is still being built and carries privacy and platform terms we are working through first. So the honest claim today is about the design, not a finished, fully running meter: this is how billing is built to work.

It is the same measured-exposure unit the whole platform is built on. If you want the full picture of what measured exposure means, read the measured-exposure pillar.

Serving logExample
20:04:11Lower-third on screenbilled
20:04:12Lower-third on screenbilled
20:04:13Lower-third on screenbilled
20:04:14Stream dropped, serving pausednot billed
20:04:19Lower-third on screenbilled
You pay forrendered seconds only

Illustration of the metering model, not a real campaign. It shows how billing is designed to work, not results.

What you pay for

The creator's rate, and the exposure that rendered.

The creator's rate

You book against a rate the creator set, on a placement you both approved. No opaque marketplace markup sitting on top of it.

Metered on rendered exposure

Billing is designed to meter the time your creative was actually on the stream. When nothing is on screen, the meter is built to stop, so you are not paying for a paused or dropped stream.

No upfront impression buy

There is no bulk impression commitment to burn down. You are matched to a creator, approve the screen, and pay for the exposure a flight actually delivers.

Straight answers

The pricing questions brands actually ask.

Is there an upfront commitment?

No bulk impression buy to burn down. You are matched to a creator, approve the placement, and pay for the exposure a flight delivers.

What happens if the stream drops mid-flight?

The model is designed to pause serving when nothing is on screen, so that time is not billed. You are charged for rendered exposure, not for a paused or dropped stream.

Is the per-second meter live today?

The metering model is built, but the live capture path that streams every second off a running broadcast into it is still being built, with privacy and platform terms we are working through first. We describe the billing as designed, not as a finished, fully running meter, and we will say plainly when it is fully live.

Is there a markup on the creator's rate?

You book against the rate the creator set. There is no opaque marketplace markup layered on top of it.

You should never pay for an impression you cannot see.

The pricing is built around exposure that rendered, not a number you take on faith.