Measured exposure, not bought impressions.
An impression is a promise a network makes after the fact. It counts a load, not a look, and you take the total on faith. Publsh is built around the opposite idea: the ad time that actually rendered on the stream is the thing worth paying for, and the thing worth measuring.
Metered billing · you pay for rendered exposure onlyA promise you buy, or a record you can read.
The whole ad industry trades on impressions, a count of times something was served. Measured exposure is a different unit: the seconds your creative was on the screen people came to watch.
- A number a network hands you after the fact.
- Counted even when the tab was buried or muted.
- Placement the algorithm chose, wherever it landed.
- No way to tell a real second of attention from a filler one.
- A record of the seconds your creative was actually on the stream.
- Nothing counted while the stream is down or the card is off screen.
- A placement you approved, on a creator you picked on purpose.
- A receipt you can read line by line, not a total you take on faith.
What measured exposure counts.
Measured exposure is a unit built on one rule: the meter runs when your creative is actually rendering on the stream, and it stops when it is not. If the stream drops, if the card comes down, if the placement is not on screen, that time is not counted and is not billed.
That means delivery is read on the serving side, not claimed by the creator and not inferred from a screenshot after the fact. The number a brand pays against is one nobody has to trust, because it is a record of what the system put on the screen.
How a lower-third meters, second by second:
Example serving log, not a real campaign. It shows how billing works, not results.
From on screen to on the receipt.
The card renders on stream
Your creative appears in the placement both sides approved, in the corner, the lower-third, or the banner the creator set a rate for.
Rendered time is metered
The design bills on exposure that was actually on screen. If the stream drops or the card comes down, that time is not counted.
The flight closes with a receipt
Instead of an impression estimate, a flight closes with a log of what ran, when, and for how long.
Measured exposure is the receipt the rest of the industry never hands you.