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Why Publsh

Measured exposure, not bought impressions.

An impression is a promise a network makes after the fact. It counts a load, not a look, and you take the total on faith. Publsh is built around the opposite idea: the ad time that actually rendered on the stream is the thing worth paying for, and the thing worth measuring.

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Metered billing by design · you pay for rendered exposure only
The difference

A promise you buy, or a record you can read.

The whole ad industry trades on impressions, a count of times something was served. Measured exposure is a different unit: the seconds your creative was on the screen people came to watch.

Bought impressions
  • A number a network hands you after the fact.
  • Counted even when the tab was buried or muted.
  • Placement the algorithm chose, wherever it landed.
  • No way to tell a real second of attention from a filler one.
Measured exposure
  • A record of the seconds your creative was actually on the stream.
  • Nothing counted while the stream is down or the card is off screen.
  • A placement you approved, on a creator you picked on purpose.
  • A receipt you can read line by line, not a total you take on faith.
What it means

What measured exposure is designed to count.

Measured exposure is a unit built on one rule: the meter runs when your creative is actually rendering on the stream, and it stops when it is not. If the stream drops, if the card comes down, if the placement is not on screen, that time is not counted and is not billed.

That means delivery is meant to be read on the serving side, not claimed by the creator and not inferred from a screenshot after the fact. The number a brand pays against is designed to be one nobody has to trust, because it is a record of what the system put on the screen.

We are building this in the open, and we are being precise about where we are. The metering model, how rendered time is defined, reduced, and turned into a billable total, is built. The live capture path that streams every second off a running broadcast into that model is still being built and carries privacy and platform terms we are working through first. So the honest claim today is about the design, not a finished, fully running meter: this is what measured exposure will count, and how it is built to count it.

Serving logExample

How a lower-third is designed to meter, second by second:

20:04:11Lower-third on screenrendered
20:04:12Lower-third on screenrendered
20:04:13Lower-third on screenrendered
20:04:14Stream dropped, serving pausednot billed
20:04:19Lower-third on screenrendered
You pay forrendered seconds only

Illustration of the metering model, not a real campaign. Numbers here are an example of how billing is built to work.

How it is measured

From on screen to on the receipt.

1

The card renders on stream

Your creative appears in the placement both sides approved, in the corner, the lower-third, or the banner the creator set a rate for.

2

Rendered time is metered

The design bills on exposure that was actually on screen. If the stream drops or the card comes down, that time is not counted.

3

The flight closes with a receipt

Instead of an impression estimate, a flight is designed to close with a log of what ran, when, and for how long.

You should never pay for an impression you cannot see.

Measured exposure is the receipt the rest of the industry never hands you.

For businessSee how booking worksPick the creator, pay for what rendered →Why PublshYou approve every adNothing runs without a yes →