Guides to advertising on your stream
Plain-English answers to the questions creators and brands actually ask, from what you can earn to how you get paid and what an ad on your stream really looks like. Every guide is one page, one question.
How much can you make advertising on Kick?What you earn advertising on Kick comes down to your audience and the rate you set. Here's how streamers price on-screen ad space, and keep almost all of it.How do Kick sponsorship rates work?Kick sponsorship rates aren't a fixed grid. Here's how the live audience actually watching, measured in viewer-seconds, and the rate you set decide what each placement is worth.How do you get paid advertising on Kick?Streamed Saturday, paid Friday. Here's how ad earnings settle to your Publsh balance and pay out every week, spendable on your card or moved to your bank, free.What does an ad on your Kick stream look like?An ad on your Kick stream is a clean overlay you approve before it runs. Here's what viewers see, how you stay in control, and why it keeps working after the stream.Do you need to be big to get Kick sponsors?No. Getting sponsored on Kick is about being findable and priceable, not big. Here's why mid-size creators were overlooked, and what changes it.How much can you make advertising on Twitch?What you earn advertising on Twitch comes down to your live audience and the rate you set. Here's how the economics work, and when Publsh opens for Twitch.Kick or Twitch for your campaign?Publsh runs live-stream ad campaigns on Kick today, with Twitch on the roadmap. Here's how to choose the platform for your campaign, and what you get either way.How do you get sponsors on Kick?Getting sponsors on Kick isn't about cold-emailing brands. Here's how to become findable and priceable so brands come to you, at any audience size.How do you price your stream sponsorship?Pricing your stream sponsorship isn't a guess. Here's how to set a rate from your live audience, per placement, and hold it as you grow.What does measured exposure mean for streamers?Measured exposure means you're paid for the audience that actually saw your ad, counted second by second, not for impressions or follower counts. Here's why it matters.How do Twitch sponsorship rates work?Twitch sponsorship rates aren't a fixed grid. Here's how the live audience watching, measured in viewer-seconds, and the rate you set decide what a placement is worth.How do you get paid advertising on Twitch?Paid the Friday after your ad runs. Here's how ad earnings settle to a Publsh balance and pay out weekly, spendable on a card or moved to your bank, free.What does an ad on your Twitch stream look like?An ad on your Twitch stream is a clean overlay you approve before it runs. Here's what viewers see, how you stay in control, and why it keeps working after the stream.Do you need to be big to get Twitch sponsors?No. Getting sponsored on Twitch is about being findable and priceable, not big. Here's why mid-size creators were overlooked, and what changes it.How do you make money streaming?Beyond subs and donations, your stream itself is sellable ad space. Here's how creators earn by selling on-screen placements they price and control.How do you actually measure a streamer sponsorship?Right now, nobody can. Here's why every streamer sponsorship runs unmeasured, and how Publsh counts on-screen viewer-seconds from its own serving log.How do you find the right streamers to sponsor?Today, mostly by luck. Here's why streamers are so hard to find and price, and how Publsh makes every creator discoverable with a public, indexed page.How do you buy an ad on a live stream?Pick the creator, approve the screen, pay for what rendered. Here's the four-step way to buy a measured live-stream ad on Publsh, instead of a cold email and a wire.Is advertising on live streams brand-safe?On Publsh, yes, by design. You choose the creator, the creator approves your ad, and only one runs at a time, so your brand never lands next to content neither of you approved.What is measured stream advertising?Measured stream advertising means proving, second by second, that a live-stream ad ran and who was watching. Here's what it is and why it never existed until now.What's wrong with how streamer sponsorships work today?You can't find them, can't price them, and can't prove the ad ran. Here's why streamer sponsorships run on trust and no proof, and what replaces the spreadsheet.What's the difference between programmatic ads and creator-controlled ads?Programmatic drops your ad wherever an algorithm decides. Creator-controlled means both sides approve every placement. Here's the difference, and why aligned beats random.What's the difference between impressions and viewer-seconds?An impression is a modeled guess. A viewer-second is a measurement: one real viewer, one real second the ad was on screen. Here's why Publsh prices and pays on it.How much do you actually keep when a brand sponsors your stream?On Publsh you keep 87.5% of what a brand pays, or 92% as a founding creator, versus around 20% to an agency. Here's why the cut is the whole story.What is a live media kit, and why do you need one?A live media kit is a public page with your rates, real audience, and availability that updates itself, unlike a PDF that's stale the day you send it. Here's why it matters.How do you find brands to sponsor your stream?Stop cold-emailing companies. Here's how streamers become findable and meet brands looking for creators, all in one marketplace, instead of chasing deals one inbox at a time.