Guides to advertising on your stream
Plain-English answers to the questions creators and brands actually ask, from what you can earn to how you get paid and what an ad on your stream really looks like. Every guide is one page, one question.
How do you get paid for advertising on your stream?Yours the moment a deal settles. Here's how ad earnings land in your Publsh balance, how you pay them out to your bank whenever you want, and what you keep, on Kick or Twitch.What does an ad on your stream look like?An ad on your stream is a clean overlay you approve before it runs. Here's what viewers see, how you stay in control, and why it keeps working after the stream, on Kick or Twitch.Do you need to be big to get sponsors?No. Getting sponsored as a streamer is about being findable and priceable, not big. Here's why mid-size creators were overlooked on Kick and Twitch, and what changes it.Kick or Twitch for your campaign?Publsh runs live-stream ad campaigns on Kick and Twitch. Here's how to choose the platform for your campaign, and what you get either way.How much should you charge for a stream sponsorship?There's no set rate for a stream sponsorship. Work out yours from your live audience, price each placement, and skip the mistakes that cost creators money.What does measured exposure mean for streamers?Measured exposure means you're paid for the audience that actually saw your ad, counted second by second, not for impressions or follower counts. Here's why it matters.How do you make money streaming?Beyond subs and donations, your stream itself is sellable ad space. Here's how creators earn by selling on-screen placements they price and control.How do you actually measure a streamer sponsorship?Almost no marketing team can measure a streamer sponsorship today. Here's how Publsh measures on-screen time on both platforms, pairs it with the platform-reported live audience, and what that means for judging ROI.What's wrong with how streamer sponsorships work today?You can't find them, can't price them, and can't prove the ad ran. Here's why streamer sponsorships run on trust and no proof, and what replaces the business-inquiry email.How do you find brands to sponsor your stream?Stop cold-emailing companies. Here's how streamers get found by brands, target the right ones by fit, and meet brands looking for creators, all in one place instead of one inbox at a time.How do you make a media kit for streaming?A streaming media kit is the page brands read before they book you. Here's how to make one step by step: what to put in it, what to leave out, and how to keep the numbers honest.What is CPM, and does it work for streamers?CPM is the price of a thousand ad impressions, but for live streams it's a blunt tool. Here's what CPM means, why viewer-seconds fit streaming better, and how to think about your rate.Sponsorships vs affiliate vs donations: how should streamers earn?Subs, donations, affiliate links, and sponsorships all pay differently. Here's how each stacks up on control, ceiling, and reliability, and why your screen is the asset you own.How often should you run ads on your stream?Run too many stream ads and you burn your audience, run too few and you leave money on the table. Here's how to think about frequency when you control every placement.Can you run brand sponsorships and Twitch ads at the same time?Twitch ads pay you during breaks; overlay sponsors pay you while you keep streaming. Here's how the two stack, why they don't compete, and how much more you keep on the sponsor side.What is CCV in streaming?CCV means concurrent viewers: how many people are watching at once. Here's what CCV means on Twitch and Kick, how it's counted, and why it decides what your stream is worth to a brand.How do you add a sponsor overlay to your stream?A sponsor overlay is a browser source you add once in OBS. Here's how it works on Twitch and Kick, how you approve and control every ad, and why it keeps paying after the stream.What is CPVH (cost per viewer-hour)?CPVH is cost per 1,000 viewer-hours: the efficiency metric for live-stream ads. Here's what it means, how it's calculated, and why it beats CPM for measuring a streamer sponsorship.What size should a stream overlay be?What size should a stream overlay be? Here are the exact pixel dimensions Publsh uses for each ad placement on a 1920x1080 canvas: corner, lower third, banner strip, and card.How do you disclose a sponsorship on your stream?If a brand pays you, viewers need to know. Here's how streamers disclose a sponsorship clearly on a live stream, in the VOD, and in the description, in plain language.What is a founder rate on Publsh?The Publsh founder rate is an 8% platform fee for life, versus the standard 12.5%. Here's who qualifies as a founding creator, how it's earned, and why it's locked.How much does it cost to sponsor a streamer?There's no fixed price. What it costs to sponsor a streamer comes down to the creator's rate and the live audience you reach, counted in viewer-seconds. Here's how to think about the cost.How do you market yourself as a streamer?Marketing yourself as a streamer isn't about going viral. It's about being findable and priceable so brands can book you. Here's how to build a presence that sells while you sleep.What is a streamer rate card?A streamer rate card is the one-page price list a brand reads before booking you. Here's what goes on it, how to price each placement, and how to keep it honest and current.What is live-stream advertising?Live-stream advertising puts your brand on screen inside a live broadcast, in front of a real audience. Here's how it works, the formats, how it's priced, and how to prove it.How do you sponsor a streamer?A step-by-step guide to sponsoring a live streamer on Kick or Twitch: how to find the right creator, price the buy on real audience, book a placement, and prove it delivered.Is sponsoring a streamer worth it?Whether a streamer sponsorship is worth it comes down to one thing: can you measure it. Here's how to judge the ROI of a live-stream sponsorship, and when to walk away.How does influencer marketing work for live streaming?Live-stream sponsorship is the measurable corner of influencer marketing. Here's how it works, what you actually buy, how to price it like a media buy, and how to prove it.How do you run a live-stream ad campaign?Running a live-stream ad campaign is a portfolio play, not a single deal. Here's how to set a goal, allocate budget across creators by CPVH, flight it, and optimize as it runs.How do you design a good live-stream ad?A live-stream ad has seconds and a small slice of screen. Here's how to design creative that reads at a glance, fits the placement exactly, and gets a creator's yes.How does streamer advertising compare to other ad channels?How does live-stream streamer advertising compare to display, social, video, influencer posts, and TV? An honest look at what each channel does well, and where streamer ads win.How much do Twitch streamers make?There's no honest average, so here's the real math: how Twitch subs, Bits, ads, and sponsorships actually pay, with the official splits, plus how Kick compares.How much do Kick streamers make?There's no honest average, so here's the real math: Kick's 95 percent subscription split, how KICKs and partner status pay, how Kick compares to Twitch, and the income you set yourself.Kick sponsorships for small streamers: do you need to be big?Can small Kick streamers get sponsorships? Yes. Sponsorship is about being findable and priceable, not big. Here's how small and mid-size Kick streamers get sponsored, at any audience size.Twitch sponsorships for small streamers: how do you get one?Twitch opened sponsorships to smaller creators in 2026 but publishes no rates. How small streamers get sponsored on their own terms, at a price they set.Kick vs Twitch: which should you stream on?Kick pays a higher subscription split; Twitch is the longer-established platform with a larger creator base. Here's the honest comparison for streamers, and where sponsorship fits on both.What are the Twitch Affiliate requirements?The current Twitch Affiliate requirements are 25 followers, 4 hours streamed, on 4 different days, with an average of 3 viewers. Here are all four, what changed in 2025, and what comes next.What are the Kick Partner requirements?The Kick Partner requirements, over the past 30 days: 75 average viewers, 30 hours, 25 subs, 250 chatters, 3 VODs, 250+ followers, a verified channel, and a completed profile. Here's the full checklist.