How much do you actually keep when a brand sponsors your stream?
On Publsh, you keep 87.5% of what the advertiser pays. 92% if you join as a founding creator. For comparison, a talent agency takes around 20% off the top, a manager takes another slice, and platform ad programs keep far more than any of them. The cut is the whole story, so here it is with nothing hidden.
The number nobody else will say out loud
There is nowhere else in the world a creator keeps 87.5% of what an advertiser pays to be on their screen. No agency fifth off the top. No manager cut. No monthly fee to be listed. One flat platform fee out of a settled deal, and the rest is yours.
Your stream is a Super Bowl. Price it like one.
For the hours you are live, you hold something a brand cannot buy anywhere else: an undivided audience actually watching. Only one ad runs at a time on Publsh, so the slot is genuinely scarce. You set the rate, priced on the live audience you actually reach in viewer-seconds, not a follower count you cannot cash.
Bring the deals you already have, and keep more of them
Already talk to a sponsor? Move that deal onto Publsh and keep 87.5% or 92% of it instead of handing a fifth to an agency, with measured delivery to prove it ran and payout the Friday after. You are not starting over. You are keeping more of what you already earn.
You control the ad, and you still get paid
You approve every brand and every creative. One click kills any ad mid-stream, no permission to ask, and you are still paid for what already ran. Nowhere else do you get to own the screen, decide exactly what runs on it, and take home this much of the money.
Keep 87.5%. Or 92%. Then go be your own Super Bowl.
Frequently asked
How much does Publsh take from creators?
A flat 12.5% platform fee, or 8% for founding creators, out of a settled deal. You keep 87.5% to 92%, with no agency cut, manager cut, or listing fee.
How much do creators keep on Publsh?
87.5% standard, or 92% as a founding creator, paid the Friday after a flight delivers.