Kick or Twitch for your campaign?
If you want to book a live-stream ad campaign today, the answer is Kick, because that's the platform Publsh runs on now. Twitch is on the roadmap, not yet bookable. Either way the model is the same: you choose the creator, approve the exact screen your brand appears on, and pay only for exposure that actually rendered.
Which platform can you book right now?
Kick. Publsh launches on Kick first, so every creator, placement, and measured delivery report available today is on Kick. Twitch is on the roadmap; when it opens, the same booking flow extends to it. A campaign you run this quarter runs on Kick.
How should you weigh the two platforms?
Both are places a real person holds a live audience's attention, which is the inventory Publsh sells. The right platform for your campaign is wherever the creators who fit your brand actually stream. We won't pad this page with audience-size numbers we haven't measured; you're choosing a creator and a real audience, not a platform statistic.
What you get on Publsh, either platform
The model doesn't change by platform. You choose the creator and approve the exact screen your brand appears on before it runs. One ad runs at a time, so you're never sharing the frame. And you pay for exposure that rendered, measured second by second in a serving log, not for follower counts or promised impressions.
Should you wait for Twitch?
If the creators who fit your campaign are on Kick, there's no reason to wait: the inventory and the measurement are live now. If your ideal creator is Twitch-only, tell us, because knowing the demand helps us sequence Twitch. We'd rather point you to a Kick creator who fits than sell you a Twitch slot we can't run yet.
Book the creator, approve the screen, pay for what ran.
Frequently asked
Can you run a campaign on Twitch through Publsh today?
Not yet. Publsh runs on Kick today, and Twitch is on the roadmap. When Twitch opens, the same booking and measurement flow extends to it. For a campaign you can book now, choose a Kick creator on Publsh.