Kick or Twitch for your campaign?
Choosing between Kick and Twitch comes down to where your audience actually is, because Publsh runs on both and the model is identical either way: you choose the creator, approve the exact screen your brand appears on, and pay only for exposure that actually rendered. Measurement is the same on both: the audience figure is platform-reported and on-screen time is measured from the serving side, on Kick and Twitch alike.
Which platform should you choose?
It comes down to fit. The booking flow, the creator-approved placements, and the pay-for-rendered-exposure model are the same on Kick and Twitch, so choose the platform where the creators who match your campaign actually stream. Measurement is the same on both: a buy is reported on measured on-screen time from the serving side, with the audience platform-reported, on Kick and Twitch alike.
How should you weigh the two platforms?
Both are places a real person holds a live audience's attention, which is the inventory Publsh sells. The right platform for your campaign is wherever the creators who fit your brand actually stream. We won't pad this page with audience-size numbers we haven't measured; you're choosing a creator and a real audience, not a platform statistic.
What you get on Publsh, either platform
The model doesn't change by platform. You choose the creator and approve the exact screen your brand appears on before it runs. One ad runs at a time, so you're never sharing the frame. And you pay for exposure that rendered, measured second by second in a serving log, not for follower counts or promised impressions.
Choose by creator, not by platform
Follow the creators, not the platform. If the creators who fit your campaign are on Kick, book them on Kick; if they are on Twitch, book them on Twitch. The inventory, the approval step, the pricing, and the measurement are all the same on both: the audience is platform-reported and on-screen time is measured, on Kick and Twitch alike.
Book the creator, approve the screen, pay for what ran.
Frequently asked
How do Twitch campaigns work on Publsh?
Publsh runs on Kick and Twitch with the same booking and approval flow, the same creator-approved placements, and the same pay-for-rendered-exposure model. Measurement is the same on both: the audience figure is platform-reported and on-screen time is measured from the serving side, on Kick and Twitch alike.