Brand verification confirms an account is actually operated by the brand it claims to be. It is an identity check, not an endorsement, and it is what lets a brand appear in the directory and post opportunities.
Confirmation that an account is actually operated by the brand it claims to be. It is an identity check, not an endorsement and not a promise the brand is good to work with (the counterparty record speaks to that). Verification is what lets a brand appear in the public directory and post opportunities under its name.