An offer is a specific, dated, priced proposal for one creator that becomes a flight when accepted; either side can make one, and the offer is the binding part of a deal, with any attached message being context, not terms.
A specific, dated, priced proposal for one creator that becomes a flight when accepted. Either side can make one: a brand to a creator, or a creator to a brand (a pitch). The offer is the binding part of a deal; any message attached to it is context, not terms.