How much does it cost to sponsor a streamer?
There is no fixed price, and no honest average to quote, because the cost scales with the creator you choose and the live audience you actually reach. On Publsh the creator sets a rate for each on-screen placement, you pay against delivered viewer-seconds (the audience on screen while your ad runs), and you compare cost across creators on one number: CPVH, the cost per 1,000 viewer-hours. You are paying for exposure that rendered, not a flat sticker price.
Why there is no sticker price
Sponsoring a streamer is not like buying a fixed ad unit. What it costs depends on who you run with: a creator with a bigger live audience is worth more, a corner logo costs less than a full banner strip, and a peak-night slot carries a premium. The creator sets their own rate for each placement, so the price is a function of the audience you want and the exposure you buy, not a number on a rate card that applies to everyone. Anyone quoting you a single average cost to sponsor a streamer is guessing.
What you actually pay on: viewer-seconds
On Publsh you pay against delivered viewer-seconds, the live audience actually on screen multiplied by the time your ad rendered. That is the honest size of what you bought, rather than a promised impression total or a follower count. It means two creators who look similar by follower count can cost very differently, because you are paying for the room that is actually watching tonight. Delivery is measured on Kick from the serving side that draws the ad, and estimated on Twitch until metering covers it, and either way the number comes from Publsh, not a creator's self-report.
The one number to compare on: CPVH
To compare cost across creators of different sizes, use CPVH: what you spent divided by viewer-hours in thousands. It is a rate that does not care whether a creator is large or small, or which platform they stream on, so it lets you line up very different creators on the same efficiency measure. Where there is enough data behind it, Publsh shows CPVH against a category benchmark so a rate has a referent; below a real sample it says insufficient data rather than a misleading figure. A cost with a comparison is information; a cost on its own is not.
What moves the cost up or down
Four things you can see before you book: the creator's live audience, how much of the screen the placement holds, how many hours you run it, and whether you want a peak window or a category exclusive so no rival shares the night. Each is a lever you control by choosing the creator and the placement, which is the opposite of a programmatic buy where the price is set by an auction you never see.
You pay for what ran, not for a promise
The cost is settled on delivered exposure, so if a flight underdelivers you pay for what actually rendered rather than a committed total. There is no sticker-price waste and nothing to claw back afterward, because the figure came from the serving log, not a number promised at booking. You know what you paid for because you can see what was delivered.
You do not need a big budget to start
Because the price scales with the creator, a smaller or niche creator's rate fits a smaller budget, and there are no agency minimums standing between you and the exact audience you want. A local or category-specific brand can sponsor precisely the creator that fits, at a cost sized to that creator, instead of being priced out by a gatekeeper's floor.
How to keep the cost honest
Publsh does not publish an invented average cost to sponsor a streamer, because a made-up figure would help no one. Instead, each creator's public page shows their rate and their real audience up front, so you can price a buy before you ever send a message, and you get a delivery report after, drawn from Publsh's own serving side, so you can see whether the cost was worth it. To buy your first placement with your eyes open, start with how to buy an ad on a live stream.
You don't buy a price. You buy an audience, and you pay for the part that showed up.
Frequently asked
How much does it cost to sponsor a streamer?
There is no fixed price. The creator sets a rate per on-screen placement, and you pay against delivered viewer-seconds (the live audience on screen while your ad runs). Cost is compared across creators on CPVH (cost per 1,000 viewer-hours), and it scales with the audience you reach, so any single average would be misleading.
How much does it cost to sponsor a Twitch or Kick streamer?
The model is the same on both: the creator sets the rate and you pay on delivered viewer-seconds. Delivery is measured on Kick from the serving side and estimated on Twitch until metering covers it. What you pay tracks the live audience you actually reach, not a fixed platform price.
What is CPVH?
Cost per 1,000 viewer-hours: spend divided by viewer-hours in thousands. It is the efficiency number Publsh leads with because it is comparable across creators of any size and across platforms, unlike a raw price or an impression count.
Do you pay per view or a flat fee?
You pay against delivered exposure (viewer-seconds), not a flat fee detached from delivery and not a per-click charge (a burned-in overlay is not clickable). If a flight underdelivers, you pay for what actually rendered.