What is CPVH?

Cost per viewer-hour: dollars per 1,000 viewer-hours, or what an advertiser pays for a thousand hours of real, on-screen audience attention. It is an efficiency measure, not a price a creator sets: it lets a brand judge one buy against another on what the audience was actually worth.

The math is simple. Viewer-hours come from viewer-seconds, the live audience multiplied by the seconds a creative was on screen, divided by 3,600; CPVH is then spend divided by viewer-hours, in thousands. Placements themselves are priced by the hour, at a creator's own rate, and CPVH is the lens that turns that spend and delivery into a number two very different buys can be compared on.

Its value is comparability. Because CPVH is dollars per unit of delivered attention, it is platform-neutral: a Kick flight and a Twitch flight are directly comparable on it, and so are a small creator and a large one, which a raw price or a follower count can never be. Where CPM, cost per thousand impressions, rests on a modeled and often boundary-less count for a persistent overlay, CPVH rests on time actually spent on screen in front of a real audience, and can be translated to an effective CPM only for comparison with other media.

The delivery behind a CPVH is labelled by how it was known: on-screen time is measured from the Publsh overlay on both Kick and Twitch, while the audience figures are platform-reported on Kick on both Kick and Twitch. And a CPVH means more next to a benchmark, so where there is a real sample Publsh shows it against a per-platform, anonymized benchmark, and below a genuine sample it says insufficient data rather than inventing one.

For the full explainer, read what CPVH is and how to calculate it.