How do you find brands to sponsor your stream?
You find brands two ways at once: you make yourself findable, so brands discover you, and you look in one place where brands are already searching for creators. Instead of cold-emailing companies and hoping, a public page carries your rate and audience so a brand can find and book you, and a marketplace puts you in front of brands looking for creators like you. This guide covers both directions, how to target the right brands by fit, and what to send when you do reach out.
Stop cold-pitching, start being found
The old way is a business email in your bio and a DM you hope gets answered, which favors whoever is already connected. Flip it: publish a page a brand can find on its own, with your rate and your real audience on it, so discovery does not depend on your network. On Publsh, a listed media-kit page shows a brand a Request to advertise button, so a brand that finds you can start an offer right there instead of you chasing an intro. The goal is to be the creator a brand can look up, price, and book without a meeting.
Look in one place, not a hundred inboxes
The other direction is to go where brands are already searching. Rather than researching companies and guessing at contacts, you work in a single marketplace where brands and creators meet. Brands post opportunities describing what they want to buy, and you apply to the ones that fit at the rate you choose. Only verified brands and their live opportunities show up, so you are not sifting through noise. Discovery runs both ways: brands can find your page, and you can find their briefs, in the same place.
Target brands by fit, not by size
Not every brand is worth your time, so aim for fit before fame. Start from your own content and audience: the categories a sponsor would naturally belong in, and the kind of viewer you actually reach. A local or niche brand often wants your specific audience far more than a huge, mismatched one wants a bigger name, and it will pay for that relevance. Set a rate that fits your size and let the right brand find you, with no agency deciding you are too small to bother with. A shortlist of ten brands that genuinely fit beats a hundred cold emails to brands that never will.
Bring the brands you already talk to
The easiest brand to work with is often one you already know. If a company has sponsored you before, or is in your DMs now, you do not have to wait to be discovered: send them your page, where they can request to advertise and book you as an on-record placement instead of a handshake. You both get a clear rate and a delivery report out of it, and it puts an existing relationship on a footing you can repeat. Your first few deals on the platform are frequently relationships you already had, just formalized.
What to send when you reach out
When you do contact a brand, send your page, not a pitch deck. The page answers a brand's only real questions, what does it cost to work with you and who will see the ad, so you are not writing a fresh proposal each time. Keep any note short: who you are, the audience you reach, and the link. A brand can act on a link in seconds; a long cold pitch usually goes unread. If you want the page itself to do more of the selling, see how to make a media kit as a streamer and how to market yourself as a streamer.
Let discovery run both ways
Put the two directions together and finding brands stops being a grind. You are findable, so brands come to you through your page, and you are in the marketplace, so you can answer the briefs that fit. You reach out to the handful of brands that genuinely match, and you formalize the relationships you already have. That is a system that keeps working while you stream, instead of a round of cold emails you have to start over every month.
Be findable, target the brands that fit, and let discovery run both ways. The deals come to you.
Frequently asked
How can streamers find brands to work with?
Two ways at once on Publsh: your public page lets brands discover and book you, and the marketplace lets you apply to opportunities that verified brands post. Discovery runs both ways, so it does not depend on cold-emailing companies or on who you already know.
How do brands find streamers on Publsh?
Through your listed media-kit page, which is indexed so it turns up in search, and through the marketplace, where brands browse creators and post opportunities. A listed page shows a Request to advertise button, so a brand can start an offer directly from it.
What should you send a brand to get sponsored?
Your page, not a pitch deck. It shows your rate, your real audience, and the placements you offer, which answers what a brand actually needs to decide. Keep any note short: who you are, the audience you reach, and the link.
Do you have to cold-email brands to get sponsored?
No. The point of being findable and priceable is that brands can come to you, and that you can answer briefs in one marketplace. You still reach out to brands that genuinely fit, but you send a link they can act on in seconds rather than a cold proposal.