How do you make a media kit as a streamer?
A streamer media kit is one page that answers a brand's only real question: what does it cost to work with you, and who will see it. Put your audience, your rates, and your on-screen placements on it, keep every number real, and make it a link you can send in seconds.
Lead with the audience, not the follower count
A brand doesn't buy followers, it buys attention. Open with who actually watches: concurrent viewers, the hours you stream, the games or topics, and where your audience is. A live media kit on Publsh fills this in from your real stream, so it's current every time a brand opens it instead of a screenshot from six months ago.
Put a real rate on it
The fastest way to lose a deal is to make a brand ask what you charge. List a rate for each on-screen placement (a corner logo, a lower third, a banner strip) by the hour. A number on the page means a brand can decide without a back-and-forth, and it quietly filters out the ones who were never going to pay.
Show the placement, not just the price
Brands want to picture the ad. Show the placements you offer, and that only one runs at a time, so they know their spot won't be buried under three others. If your overlay carries into your VODs and clips, say so. That's reach they get without paying more.
Keep every number honest
One made-up stat and a brand stops trusting the whole page. Only put up numbers you can stand behind. On Publsh the audience figures are measured from your own stream, not typed in by hand, which is exactly why a brand can act on them.
Make it one link
A media kit that lives in a PDF goes stale the day you send it. A live page at your handle is always current, works in a search result, and can be cited by an AI answer engine. Claim your handle and it builds this page for you.
The kit does the selling, so you can get back to streaming.
Frequently asked
What should a streamer media kit include?
Your live audience (concurrent viewers, stream hours, topics, and where viewers are), a clear rate per on-screen placement, the placements you offer, and links to your channel. On Publsh these are measured from your real stream and update every time a brand opens the page.
Do you need design skills to make a media kit?
No. Claiming your handle on Publsh builds a live media-kit page for you from your real stream data, so you don't assemble a PDF or hire a designer. You set your rate and the page stays current on its own.