How do you actually measure a streamer sponsorship?
Right now, you can't. Not on Kick, not on Twitch, not in any brand deal being run today. A logo gets dragged into a stream by hand, it sits on screen for a few hours, and nobody counts a single thing. You are paying real money to eyeball a viewer number that moves all night and guess. Publsh is the first system built to actually measure it: on-screen viewer-seconds, counted from the serving side that draws the ad.
Why every streamer sponsorship today is unmeasured
Bang on a streamer's overlay: no metrics. A stake on the ring behind two fighters: no metrics. Every energy drink, sportsbook, and peripheral brand currently on screen across Kick and Twitch: no metrics. Millions in committed spend across the entire category, with zero instrumentation. This is not a gap in a tooled market. It is an untooled category.
It's not a bad meter. There is no meter.
Out-of-home advertising spends billions on impressions estimated from traffic surveys, and nobody can prove who actually looked. A painted billboard cannot count anyone. The reason a live stream can is not cleverness: the billboard finally has a server behind it. A browser source can count, continuously, per creative.
What Publsh measures, and what it doesn't
Publsh counts on-screen viewer-seconds from its own serving log, timestamped per creative, and attributes response through promo codes and links you already own. It never tracks a viewer, builds a profile, or touches a cookie, so it does not flinch when privacy law tightens. See how measurement works and measured exposure for exactly what is live today and what is still rolling out.
You don't need new budget to see this
This is the easiest yes in advertising. You are already paying that creator. Run the same deal through Publsh and actually see what you bought. Same creator, same money, zero switching cost, and measurement you have never had at any price.
You have been buying this blind. You don't have to anymore.
Frequently asked
How do you measure ROI on a streamer sponsorship?
On Publsh, delivery is measured as on-screen viewer-seconds from the serving log, and response is attributed through promo codes or links you own, with no cookies or viewer tracking. You see what actually rendered rather than a self-reported estimate.
Can you measure a Twitch or Kick sponsorship today?
Publsh runs on Kick today with Twitch on the roadmap. Measurement comes from the Publsh serving side that draws the ad, not from self-reported creator numbers.