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What is Viewer-seconds?

A viewer-second is the primary delivery unit: the concurrent viewers present multiplied by the seconds the creative rendered, summed moment by moment; every other delivery figure derives from it. On-screen time is measured on both platforms; the audience is platform-reported on both Kick and Twitch.

The primary delivery unit: audience integrated over render time, summed as the concurrent viewers present multiplied by the seconds the creative rendered, moment by moment. Every other delivery figure derives from it.

On-screen time is measured on both Kick and Twitch; the audience is platform-reported.

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