What's wrong with how streamer sponsorships work today?
Everything about them runs on trust and nothing on proof. There is no directory to find a streamer, no trustworthy numbers to price one, no system to book one, and no record afterward that the ad ran. The whole market is a business-inquiry email and a leap of faith. It is not that the tools are bad. There were never any tools, and closing that gap is exactly what Publsh does.
You can't find them
There is no directory of streamers to browse, no way to search by audience or category, and no shortlist a brand can pull up. So you sponsor whoever you already happen to know, and the mid-tier creator who actually fits your brand stays invisible. That is not a talent gap in the market, it is a tooling gap: the right creator exists, there is just no way to discover them. Finding the right streamers to sponsor should not depend on who is already in your contacts.
You can't price them
A follower count is years of accumulated history, not the room watching tonight, so it is a poor basis for a price. Without a number a brand can trust, every rate becomes a guess and a negotiation, and two creators of similar size can quote wildly different figures with nothing to anchor either. What is missing is a real unit. On Publsh a creator sets an hourly rate grounded in the live audience actually on screen while an ad runs, so a rate rests on real attention rather than a number in a bio.
You can't prove it ran
After the stream ends there is no report. You have a screen recording and a hope, and no way to say how many people saw the logo or for how long. This is not a bad meter, it is the absence of one: every energy-drink, sportsbook, and peripheral brand on screen across live streaming is running unmeasured, millions in spend with zero instrumentation. Out-of-home advertising has lived with the same wound for decades, estimating billboards from traffic surveys. The reason a live stream can finally be counted is architectural: the ad is a browser source, and a browser source has a server behind it that can record what rendered.
So the money piles onto a few big names
Put those three failures together and the consequence is predictable: budget concentrates on the handful of creators a brand can find, trust, and point to, while the long tail that would actually fit gets passed over. Brands overpay for reach they cannot verify, and the creators who would convert best never get the shot. The market is not efficient and generous to the top. It is starved everywhere the tooling could not reach.
The fix is a workflow, not a better spreadsheet
Publsh does not add a tool to the old process, it replaces the process. Every creator gets a public, indexed page that answers what it costs to work with them, so they are findable. Rates are set by the creator as an hourly rate per placement, so they are priceable. Delivery is recorded from the serving side that draws the ad, so it is provable. The three things that were impossible become the three things the platform does by default. This is why the pitch is not competing with a competitor, it is replacing a business-inquiry email and a prayer with infrastructure.
Proof you can hold, without surveillance
The proof does not come at the cost of privacy. Publsh measures exposure on its own serving side and attributes response through promo codes and links you already own, with no cookies and no viewer tracking, so the model holds up as privacy law tightens. It runs on Kick and Twitch, and delivery is measured from the serving side on both. Either way the number comes from Publsh, not a creator's self-report, and every figure is labelled by how it was known.
And it is safe because both sides chose
The old way asked a brand to trust a stranger with its logo. Here the advertiser chooses the exact creator and the creator approves the exact ad, so a placement only ever runs when both sides agree to it. That is what makes streamer advertising brand-safe by design rather than by cleanup, and it is the trust the business-inquiry era could only promise.
The market didn't have worse tools. It had no tools. That is the opening.
Frequently asked
Why is it hard to sponsor a streamer?
Because there is no directory to find them, no trustworthy metrics to price them, no booking system, and no delivery report afterward. The whole transaction runs on a business-inquiry email and trust, which is what Publsh replaces with discovery, an hourly rate you can justify with your real audience, and delivery you can actually prove.
How do brands price a streamer sponsorship today?
Mostly by guessing off follower counts and negotiating, because there is no shared unit. On Publsh, rates are set by the creator as an hourly rate per placement, justified by the live audience on screen while the ad runs, so a brand is buying real attention rather than a follower number.
Can you measure a streamer sponsorship today?
Outside Publsh, essentially no: the category runs unmeasured. Publsh counts delivery as on-screen viewer-seconds from its own serving side (on-screen time measured on both platforms; audience platform-reported on both Kick and Twitch) and attributes response through codes or links you own, with no cookies.
How do you find the right streamer to sponsor?
On Publsh, each creator has a public page with their rate, real audience, and availability, so you can search and compare on what a creator actually delivers and book the fit at any size, instead of relying on who you already know.