What's wrong with how streamer sponsorships work today?
Everything about them runs on trust and nothing on proof. There is no directory to find a streamer, no verified numbers to price one, no system to book one, and no record afterward that the ad ran. The entire market is a business-inquiry email and a leap of faith. It is not a broken tool. There was never a tool.
You can't find them
No directory, no search, no way to discover the mid-tier creator who fits your brand. You work with who you already know.
You can't price them
Follower counts are history, not the room watching tonight. Without real numbers, every rate is a guess and a negotiation.
You can't prove it ran
After the stream, there is no report. You have a screen recording and a hope. That is what Publsh replaces: infrastructure where a spreadsheet and a prayer used to be.
The market didn't have better tools. It had no tools. That's the opportunity.
Frequently asked
Why is it hard to sponsor a streamer?
Because there is no directory to find them, no verified metrics to price them, no booking system, and no delivery report afterward; the whole transaction runs on a business email and trust.