A pitch allowance is the budget of unsolicited pitches a creator can send per month; a pitch only uses allowance if the brand ignores or declines it, keeping advertiser inboxes from being flooded.
The budget of unsolicited pitches a creator can send, a small number per month by default. A pitch only uses allowance if the brand ignores or declines it; if the brand engages, it costs nothing. This keeps advertiser inboxes from being flooded while rewarding creators who pitch brands they genuinely fit.