Resources · Glossary
What is Measured exposure?
Measured exposure is the time an ad creative was actually rendering on a stream, rather than a count of times it was served. On-screen time is measured on both Kick and Twitch; the audience is platform-reported.
The unit Publsh is built on: the time an ad creative was actually rendering on a stream, rather than a count of times it was served. An impression counts a load. Measured exposure is about the seconds the ad was on the screen people came to watch.
Publsh measures the on-screen time on both Kick and Twitch; the audience present is platform-reported. For the full picture, see the measured-exposure pillar.