How do stream sponsorship rates work?
Stream sponsorship rates are priced on the audience actually watching when your ad is on screen, not your follower count. Publsh counts that in viewer-seconds, and you set the rate yourself for each placement, on Kick or Twitch.
Priced on who actually saw it
A follower count is a number from years of history. It doesn't tell a brand who's in the room tonight. Publsh counts viewer-seconds: every second your ad is rendered, multiplied by the live audience watching it. On Kick that's measured from our own overlay; on Twitch it's shown as an estimate until metering covers it. Either way, a brand pays against real attention, not a self-reported number.
You price each placement
You set a rate for each on-screen slot (a corner logo, a lower third, a banner strip) by the hour. You can add a premium for your biggest nights (an event, a peak window) and hold a category exclusive so a brand isn't sitting next to a rival. New rates only ever apply to new bookings. Anything already booked is locked.
One placement at a time
Only one ad renders at once, so the slot stays scarce. That's what lets you charge properly for it instead of racing competitors to the bottom.
Gross, then what you keep
Your published rate is gross. Publsh takes a flat 12.5% (8% for founding creators) and you keep the rest, shown to you net, so there's no surprise at payout.
No fake benchmarks
We don't publish a rate figure we haven't measured. As bookings run, this page will show measured ranges by audience size and category. Today it shows you how the pricing works so you can set yours with your eyes open.
Frequently asked
How are stream sponsorship rates calculated?
On Publsh, rates are set by the creator and priced on viewer-seconds (the live audience on screen while the ad runs) rather than follower count. Creators price each placement by the hour, can add event or exclusivity premiums, and keep 87.5–92% after the platform fee. It works the same on Kick and Twitch.
Are Kick and Twitch sponsorship rates different?
The pricing model is identical: you set a rate per placement, priced on the live audience while your ad is on screen. The difference is measurement, Kick delivery is measured from the Publsh overlay, while Twitch delivery is shown as an estimate until metering covers it.