How do you buy an ad on a live stream?
You pick the creator, approve the exact screen your brand appears on, and pay only for the exposure that actually rendered. On Publsh that is four steps instead of a cold email and a wire transfer: find the creator, book the placement, approve the creative, and get a measured report of what ran. Publsh runs on Kick today, with Twitch on the roadmap.
Step 1 and 2: choose the creator, book the placement
Find a creator who fits your brand, pick the placement (a corner logo, a lower third, a banner strip) and the window, and book it at the rate they published. No negotiation over what things cost.
Step 3: approve the exact creative
Nothing runs until both sides say yes. You approve the placement, the creator approves your brand, and only one ad runs at a time, so you are never sharing the frame.
Step 4: pay for what actually ran
You are billed on measured delivery, counted in viewer-seconds from the serving log, not on a promised impression total. If a flight underdelivers, you pay for what ran.
Choose the creator, approve the screen, pay for what ran. That is the whole buy.
Frequently asked
How do you run an ad on someone's live stream?
On Publsh you choose a creator, book a specific on-screen placement at their published rate, approve the creative, and pay on measured delivery (viewer-seconds), with both sides approving before anything runs.