How do you find the right streamers to sponsor?

Today, mostly by luck. There is no directory of streamers a brand can browse, no way to search by audience or category, and no verified numbers to compare one against another. So you sponsor whoever you already happen to know. Publsh fixes the discovery gap: every creator gets a public, indexed page that answers what it costs to work with them, so you can find them instead of hoping one finds you.

1 min read

The discovery gap nobody talks about

The reason brands overpay a handful of big names is not preference, it is that the mid-tier creator who actually fits was impossible to find or price. That is a tooling gap, not a talent gap.

A page that answers the only question that matters

Sign a creator up, or they claim their own, and their rates, real audience, and availability live on one indexed page a brand can find in search and an AI answer engine can cite. The long tail of creators finally becomes discoverable.

Find the fit, not just the size

A niche or local brand does not want the biggest streamer, it wants the right audience. Search and compare on what a creator actually delivers, and work with the one who fits, at any size, with no agency minimums.

The creators were always there. Now you can actually find them.

Frequently asked

How do brands find streamers to sponsor?

On Publsh, each creator has a public page with their rate, real audience, and availability, so brands can discover and compare creators directly rather than relying on a business-inquiry email or an agency shortlist.