How do you get a Kick sponsorship?
You get a Kick sponsorship by making yourself findable and priceable, so a brand can look up your rate and your real audience and book you directly, instead of waiting on a cold DM. You do not need to be a Kick Partner, and you do not need to be big, to start. This is the step-by-step: set up a page a brand can find, price your on-screen ad space, let brands book it, and prove what it delivered so the next deal is easier.
What a Kick sponsorship is
A Kick sponsorship is a brand paying to appear on your stream, usually in an on-screen placement while you broadcast. It is separate from subscriptions, KICKs, and Kick's own programs: those pay at a split Kick sets once you clear its tiers, while a sponsorship pays whatever you and the brand agree, because you set the price. That difference matters for a smaller creator, because it means sponsorship income does not wait on Kick Partner status.
Step 1: Get a page a brand can find
A brand cannot book what it cannot find or price, so the first step is a public page that shows your rate and your real audience. On Publsh you claim your handle to get on the list, and when your account opens you publish a media-kit page at your handle with your rate, your audience, and your availability. Publsh does not require Kick Partner or Affiliate status to do this: you are pricing your own ad space, not unlocking a platform tier. If you list it publicly, brands can find it in search rather than waiting for you to pitch them.
Step 2: Price your placements
Next, set a rate for each on-screen placement, priced on the live audience actually watching, counted in viewer-seconds, rather than a follower count. You decide the number, and you can price a small, engaged channel fairly because the rate rests on real attention, not size. If you are not sure where to start, run the earnings calculator to see what your audience could support, and read how Twitch sponsorship rates work, which covers Kick the same way.
Step 3: Let brands find and book you
With a public, priced page live, brands can request to advertise straight from it and send you an offer, which lands in your inbox for you to accept, counter, or decline. Nothing runs until you approve the brand and the creative, so you stay in control of what appears on your screen. This is the part that replaces cold outreach: instead of chasing brands, you become something a brand can discover, price, and book without a meeting.
Step 4: Or bring a brand you already talk to
If you already have a sponsor, or a brand in your DMs, you do not have to start over. Send them your Publsh page: they can request to advertise from it and book you as an on-record placement, and you keep 87.5 percent of what they pay, or 92 percent as a founding creator, instead of handing a cut to an agency. You get a real rate card and a delivery report out of it, and the brand gets a cleaner way to work with you than a handshake.
Step 5: Deliver, and let the proof earn the next one
The first sponsorship is a brand's test; a clean record earns the next. When a flight runs, you get a delivery report built from what actually happened, measured on Kick from the Publsh serving side that draws the ad, not from a screenshot or a promise. That record is what turns a one-off into a renewal, and it is what lets you raise your rate over time, because your page gets harder to argue with the more you run.
You don't need to be big, or a Partner
Two things stop most creators from chasing sponsorships: thinking they are too small, and thinking they need to hit a platform tier first. Neither is true here. A niche or local brand often wants a smaller, engaged Kick audience over a huge mismatched one, and Publsh sponsorship does not require Kick Partner or Affiliate status, so you can start pricing and booking before you clear Kick's monetization bars. For more on that, see kick sponsorships for small streamers, and to weigh the platforms overall, see kick vs twitch for streamers.
Be findable, be priceable, and let the record build. That is how a Kick sponsorship happens, at any size, without waiting on Partner status.
Frequently asked
How do you get a Kick sponsorship?
Make yourself findable and priceable: publish a public page with your rate and your real audience so a brand can book you directly, then let the delivery report from your first flight earn the next. On Publsh you keep 87.5 to 92 percent of what a brand pays, and delivery is measured on Kick from the serving side.
Do you need to be a Kick Partner to get a sponsorship?
No. Kick Partner status gates Kick's own programs, but a sponsorship is a brand paying you directly, and Publsh does not require Kick Partner or Affiliate status to price and book one. You can start before you clear Kick's monetization bars.
How do small Kick streamers get sponsored?
By fit, not size. A niche or local brand often prefers a smaller, engaged audience, and because your rate is priced on the live audience actually watching in viewer-seconds rather than a follower count, a smaller channel can still command a fair rate. See kick sponsorships for small streamers.
How much do Kick sponsorships pay?
There's no fixed rate; you set the price per placement and a brand pays it, so it scales with your live audience. Publsh doesn't quote an average. You keep 87.5 to 92 percent of what a brand pays. Estimate what your audience could support with the earnings calculator.