How do you price your stream sponsorship?
You price a stream sponsorship from the live audience you actually reach, not your follower count, and you set it per placement rather than as one lump sponsorship fee. On Publsh you publish that rate by the hour, and it's paid against viewer-seconds actually delivered.
Start from who's really watching
Follower counts are a poor base for a price: they're historical and they don't say who's in the room tonight. Price from your live concurrent audience instead, the number a brand actually reaches, which Publsh measures in viewer-seconds. That's the honest denominator, and it's the one a brand will trust.
Price the placement, not the whole stream
A corner logo, a lower third, and a full banner strip are worth different amounts, so give each its own rate by the hour. This lets a brand buy exactly the exposure it wants, and lets you sell the same stream more than once over time without discounting everything at once.
Charge for scarcity and fit
Only one ad runs at a time on Publsh, so the slot is genuinely scarce, price it that way. You can add a premium for a peak night or an event, and hold a category exclusive so a sponsor isn't sitting beside a competitor. Scarcity you can prove is worth more than reach you can't.
Set it once, keep it clean
A published rate only ever applies to new bookings; anything already booked stays locked, so you can raise your price as you grow without breaking a deal. Publsh takes a flat 12.5% (8% for founding creators) off the gross and shows you the net, so the number you price is the number you understand.
Price the audience you have. Raise it as you grow.
Frequently asked
How do you price a stream sponsorship?
Price from your live concurrent audience (measured in viewer-seconds), not follower count, and set a separate rate per placement by the hour. Add premiums for peak nights or category exclusivity, and remember new rates apply only to new bookings. On Publsh you keep 87.5–92% after the platform fee.