How much should you charge for a stream sponsorship?
There is no set rate for a stream sponsorship, and any average you see quoted is a guess, because the right number scales with your live audience and the placement you are selling. So the honest answer is not a figure, it is a method: start from the audience actually watching, turn that into a rate, price each placement rather than the whole stream, and adjust for scarcity and fit. This guide walks that method, and the pricing mistakes that quietly cost creators money.
Why there's no set rate
Nobody can hand you a correct number for a stream sponsorship, because the value of your ad space depends on how many people are actually watching when it runs, and that is specific to you. A creator with a small, engaged room and one with a big, passive one should not charge the same, and a made-up industry average papers over exactly the thing that decides the price. This works in your favor: because you set the rate against your real audience, you are never boxed in by someone else's number.
How to arrive at your number
Start from your live audience, the average concurrent viewers who are actually there, not your follower count. That is the live audience you build your hourly rate on, counted in viewer-seconds as an honest measure of the room. The fastest way to turn it into a starting rate is the earnings calculator: enter your audience and it suggests a rate to ask, which you then set to whatever you decide. Treat the suggestion as a floor to think from, not a ceiling. Followers are the base brands trust least, because they are historical and say nothing about who is in the room tonight; your live audience is the honest denominator, and the one a brand will pay against.
Price the placement, not the whole stream
Set a rate for each on-screen placement, by the hour, rather than one lump sponsorship fee. A corner logo, a lower third, and a full banner strip are worth different amounts, so give each its own price. Pricing per placement lets a brand buy exactly the exposure it wants, and it lets you sell the same stream more than once over time without discounting everything at once. One flat fee for the whole stream almost always leaves money on the table.
Charge for scarcity and fit
Only one ad runs at a time on Publsh, so the slot is genuinely scarce; price it that way rather than racing competitors to the bottom. Add a premium for a peak night or an event, when the same placement reaches more people. Hold a category exclusive so a sponsor is guaranteed no rival sitting beside them, which is worth more again. And weigh fit: a brand whose product matches your audience will pay more for that relevance than a poor fit ever will. Scarcity and fit you can point to are worth more than reach you cannot prove.
Pricing mistakes that cost you money
Four traps catch most creators. The first is pricing on followers instead of live audience, which usually undersells an engaged channel. The second is copying a going rate you found online: there is no reliable public average, so you are anchoring to a guess. The third is undercutting to win the deal: a rate you can defend with real delivery holds up better than the lowest bid, and racing to the bottom trains brands to expect it. The fourth is quoting one lump fee instead of a rate per placement, which both leaves money on the table and makes the same stream harder to sell twice.
Premiums, exclusives and rates that lock
You can add a premium for your biggest nights, such as an event or a peak window, and hold a category exclusive so a brand is never sitting next to a rival. Only one ad renders at a time, which keeps each slot scarce and lets your rate hold. When you change a rate, the new number applies only to new bookings; anything already booked stays at the rate it was booked at.
Raise it as you grow, and know what you keep
Your first number is not your last. A new rate only ever applies to new bookings, so anything already booked stays locked and you can raise your price as your audience grows without breaking a deal, and a delivery record makes each raise easier to justify. Remember the rate you publish is gross: Publsh takes a flat 12.5 percent, or 8 percent as a founding creator, and shows you the net, so the number you set is one you actually understand. You publish that hourly rate and a brand books against it. On-screen time is measured from our own overlay on both Kick and Twitch; audience figures are platform-reported on both Kick and Twitch. For placements, the deal loop and what you keep in one download, get the free creator guide.
There's no correct number to copy. There's your live audience, the placement you're selling, and a rate you can defend.
Frequently asked
Do Kick and Twitch sponsorship rates work differently?
The pricing works the same on both: you set an hourly rate per placement and are paid for on-screen time while you're live. On-screen time is measured on both platforms; the audience figure is platform-reported on both Kick and Twitch.
How much should you charge for a stream sponsorship?
There's no set rate; you set an hourly rate per placement, justified by your live audience rather than a follower count. The earnings calculator turns your audience into a suggested starting rate you can adjust for placement size, scarcity, peak nights, and fit. You keep 87.5 to 92 percent after the platform fee.
How do you price a stream sponsorship?
Price from your live concurrent audience, not your follower count, and set a separate hourly rate per placement. Add premiums for peak nights or category exclusivity, and remember new rates apply only to new bookings. On Publsh you keep 87.5 to 92 percent after the platform fee.
Is there an average rate for streamer sponsorships?
No reliable one, and Publsh won't quote a made-up figure. The right rate scales with your live audience and the placement, so an average across very different creators would mislead more than it helps. Price from your own numbers instead.
Should you charge per placement or one sponsorship fee?
Per placement, by the hour. A corner logo, a lower third, and a banner strip are worth different amounts, so pricing each separately lets a brand buy exactly the exposure it wants and lets you sell the same stream more than once without discounting everything at once.