What is a streamer rate card?
A streamer rate card is a simple, public price list for your on-screen ad space: what each placement costs, so a brand can see your prices and book without a back-and-forth. Instead of a rate buried in a DM, it is a page that answers what it costs to work with you up front. On Publsh your rate card is built in and always current, priced on the live audience you actually reach rather than a follower count.
What a rate card is, and why it wins deals
A rate card is nothing more than your prices, written down where a brand can find them. It matters because a brand cannot book what it cannot price, and the fastest way to lose a deal is to make a company ask what you charge. A clear rate card lets a brand decide on its own, and it quietly filters out the ones who were never going to pay, so the conversations you do have are with buyers who already know your number and are ready.
What goes on a streamer rate card
Keep it to what a brand actually needs to make a decision: the placements you offer (a corner logo, a lower third, a banner strip), a rate for each one by the hour, and the live audience those placements reach. Add your availability, and note any premiums, such as a peak-night rate or a category exclusive that keeps a rival off your screen. That is enough for a brand to price a buy without a meeting; everything else is detail you can cover once they are interested.
How to price each line
Price each placement on the live audience you actually reach, measured in viewer-seconds, not on a follower count you can never cash. You set the number: there is no fixed streamer grid, and no honest average anyone can hand you, because your rate scales with your real room. Price per placement by the hour, add a premium for a peak window or exclusivity, and remember a bigger, genuinely engaged audience is worth more. The right rate is the one your real audience supports, set by you with your eyes open.
Keep it honest and current
A rate card is only as good as the numbers on it. Inflated audience figures fall apart the moment an ad runs and the delivery does not match, so keep every number real. A PDF rate card also goes stale the day you export it, freezing your stats at one point and quietly misrepresenting them from then on. A live rate card avoids both problems: it reflects your current audience, and as ads run, Publsh's own delivery data backs it up: measured on Kick from the serving side, and estimated on Twitch as metering rolls out.
Rate card vs media kit
The two overlap, so it helps to separate them. A rate card is the prices; a media kit is the fuller page around them, with your audience, your placements, and proof of what past ads delivered. You can have one without the other, but a brand really wants both in one place: the price and the reason it is worth it. On Publsh they are the same live page, so the rate a brand sees comes with the audience and the proof that justify it.
Your rate card, built in
You do not have to design a rate card or keep a file updated. Claim your handle on Publsh to get on the list, and when your account opens you get a live one for free: a public, indexed page a brand can find in search, showing your rates and your real audience, updating itself as those change. It turns what do you charge into a link you can send in seconds, and it gets stronger as delivery data accrues, so the longer you use it the harder it is to argue with.
A rate card turns "what do you charge?" into a link you already sent.
Frequently asked
What is a streamer rate card?
A public price list for your on-screen ad space: what each placement (corner logo, lower third, banner strip) costs, so a brand can see your rates and book without a back-and-forth. On Publsh it is built in and always current.
What should be on a streamer rate card?
The placements you offer, a rate for each by the hour, the live audience those placements reach, your availability, and any peak or exclusivity premiums. That is enough for a brand to price a buy without a meeting.
How do you price a rate card?
Price each placement on the live audience you actually reach (measured in viewer-seconds), not follower count. You set the number; there is no fixed grid or honest average, because your rate scales with your real room. Add premiums for peak nights or category exclusivity.
What is the difference between a rate card and a media kit?
A rate card is the prices; a media kit is the fuller page around them, with your audience and proof of what past ads delivered. On Publsh they are one live page, so the rate comes with the audience and proof that justify it.
Do you need a rate card to get sponsors?
It helps a lot, because a brand cannot book what it cannot price. Publishing clear rates makes you bookable without a meeting and filters out buyers who were never going to pay. On Publsh, claiming your handle gets you on the list, and a live rate card is yours when your account opens.