What does measured exposure mean for streamers?
Measured exposure means you're paid for the audience that was actually on screen while your ad ran, counted second by second, instead of for impressions guessed at or follower counts you can't cash. On Publsh that count comes from its own serving log on both Kick and Twitch, so what you're paid tracks what was really delivered.
Impressions were always an estimate
The old ad world runs on impressions: a modeled guess at how many people might have seen something. For a live stream that's especially loose, because your audience rises and falls minute to minute. Measured exposure throws out the guess and counts the real thing, the live viewers present for each second the ad was on screen.
Viewer-seconds, from the source
Publsh counts viewer-seconds: every second your ad is rendered, multiplied by the live audience watching it, recorded by the overlay that draws the ad rather than self-reported after the fact. You and the brand work from the same serving record of when the ad was on screen, so nobody's arguing about whose figure is right.
Why this pays you fairly
Follower-count deals overpay a big, quiet channel and underpay a smaller one with a room that's actually watching. Measuring exposure fixes that: an engaged mid-size stream is worth what it delivers, and you're paid for the attention you genuinely command, not the number in your bio.
It becomes your proof
Every flight you run adds to a record of measured delivery attached to your public page. Over time that's the strongest thing a mid-size creator can hold: not a claim about your reach, but a log of what your ads actually delivered, which is exactly what earns the next booking.
Paid for what was seen, not what was guessed.
Frequently asked
What is measured exposure for a streamer?
It's being paid for the time your ad was actually on screen while you were live, at your hourly rate, rather than for modeled impressions or a follower count. The audience that watched is counted in viewer-seconds as honest proof of the room. The creator and the brand work from the same serving record of when the ad was on screen.