Resources · Glossary
What is Cross-platform normalization?
Cross-platform normalization is how Kick and Twitch sit on one axis: because delivery is counted in viewer-seconds and compared in CPVH (both platform-neutral), flights on different platforms are comparable, while audience size is never merged across platforms.
How Kick and Twitch sit on one axis. Because delivery is counted in viewer-seconds and compared in CPVH, both of which are platform-neutral, flights on different platforms are directly comparable.
Audience size is always measured within a single platform and never merged into one combined viewer count, since the two audiences overlap in ways nobody can measure.