pre-auth
Pre-authorization is a hold placed on an advertiser's payment method when a deal is accepted, confirming the money is there before anything airs; on Publsh money is the gate for dealing, so a creator can trust a deal without the brand being a household name.
A hold placed on an advertiser's payment method when a deal is accepted, confirming the money is there before anything airs. On Publsh, money is the gate for dealing: sending an offer requires a payment method and a passed pre-authorization, which is how a creator can trust a deal without the brand being a household name.