What is Rate card?

A rate card is a creator's price list and the rules attached to it: a rate for each placement, plus the modifiers, minimums, and packs that shape how it is bought. On Publsh it is not a static document but a live part of your page, so it stays current as your audience and availability change.

The core is a rate per placement, by the hour: a corner logo, a lower third, and a banner strip are worth different amounts, so each carries its own price. Around that sit the rules. Modifiers let you charge more when it is worth more, a daypart premium for peak nights, an event premium, or a category exclusive so a sponsor is guaranteed no rival beside them. Minimums set the shortest booking you accept and how much notice you need. Packs bundle hours at a set discount.

The rate card publishes to two places: your media kit, where a brand you send the link to can read it, and the brand directory, where a brand searching can find it. Every offer a brand sends is priced against it, so there is no opaque negotiation from zero, and both sides start from a number already on the page.

Throughout, the creator always sets the rate. Publsh never sets it for you; it shows benchmarks and fill as context, so you can see whether a number is strong or soft for your kind of channel, but the decision is yours. New rates apply only to new bookings, so anything already booked stays locked and you can raise your price as you grow without breaking a deal.

For the full explainer, read what a streamer rate card is and how to build one.