How much can you make advertising on Twitch?
What you earn advertising on Twitch comes down to two things you control: how many people are watching, and the rate you set for your own on-screen ad space. Publsh runs on Kick today and Twitch is on the roadmap, so you can't book a Twitch flight here yet, but the model is the same: you price your stream by the hour, a brand books the slot, and you keep almost all of it.
There's no fixed rate: you set yours
Twitch doesn't hand you a sponsorship rate, and neither does Publsh. You publish a rate for each placement (a corner logo, a lower third, a banner strip), and a brand pays it to run on your stream. It's priced on the live audience actually watching, measured in viewer-seconds, not on a follower count you can't cash.
One ad at a time keeps your rate up
Only one placement runs at once, so your audience never sees two brands fighting for the same screen. That scarcity is what lets you charge properly for the slot instead of racing to the bottom.
You keep almost all of it
Publsh takes a flat 12.5%, or 8% if you join as a founding creator, and you keep the rest. No agency taking a fifth, no manager cut, no monthly fee to be listed.
The honest answer on the number
We won't quote a made-up average. A "Twitch streamers earn $X" figure we haven't measured helps no one, so we don't publish one. As real bookings run on Publsh, this page will show measured rate ranges by audience size. The honest answer today is the one that matters: you set the rate, and you keep nearly all of it.
When can you book a Twitch campaign?
Publsh launches on Kick first, with Twitch on the roadmap. If Twitch is your platform, claim your handle now so you're ready the day it opens, and so we can weigh Twitch demand as we sequence it. Nothing here books a Twitch flight yet, and we won't pretend otherwise.
Set your rate now. Be ready the day Twitch opens.
Frequently asked
How much can you make advertising on Twitch?
It depends on your live audience and the rate you set for your own on-screen ad space, priced on viewer-seconds rather than follower count. Publsh runs on Kick today with Twitch on the roadmap, so Twitch flights aren't bookable here yet; when they are, you'll keep 87.5–92% after a flat platform fee (8% for founding creators).