How do Twitch sponsorship rates work?
Twitch sponsorship rates come down to the audience actually watching when your ad is on screen, not your follower count, and the rate you set for each placement. Publsh runs on Kick today with Twitch on the roadmap, so you can't book a Twitch rate here yet, but this is how the pricing works the day it opens.
Priced on who actually saw it
A follower count is history; it doesn't say who's in the room tonight. The honest base for a rate is the live audience present while your ad renders, counted in viewer-seconds. That's the number a brand pays against, and the one you can defend, because it's measured rather than self-reported.
You price each placement
You set a rate for each on-screen slot (a corner logo, a lower third, a banner strip) by the hour. You can add a premium for your biggest nights, an event or a peak window, and hold a category exclusive so a brand isn't sitting next to a rival. New rates only ever apply to new bookings; anything already booked is locked.
One placement at a time
Only one ad renders at once, so the slot stays scarce. That scarcity is what lets you charge properly for it instead of racing competitors to the bottom.
Gross, then what you keep
Your published rate is gross. Publsh takes a flat 12.5% (8% for founding creators) and you keep the rest, shown to you net, so there's no surprise at payout.
When does this go live for Twitch?
Publsh launches on Kick first, with Twitch on the roadmap. Claim your handle now to set your rate and be ready the day Twitch opens. Nothing here books a Twitch placement yet, and we won't pretend it does.
Frequently asked
How are Twitch sponsorship rates calculated?
By the creator, priced on viewer-seconds (the live audience on screen while the ad runs) rather than follower count, with a separate rate per placement by the hour. Publsh runs on Kick today with Twitch on the roadmap; when Twitch opens, creators keep 87.5–92% after a flat platform fee.